To serve as the leading source of authentic,relevant and unbiased information for Africans and people of African descent living outside the continent of Africa. We tell the good news about Africa to the world.

We offer a platform through our newspaper for individuals, organisations, groups etc. to interact, share ideas as to what is happening on the continent of Africa as well as within the African communities in the diaspora.

We have accepted students on work experience into our offices as well as offer space for budding journalist, graphic designers, writers to develope their skills.