PAKISTAN GRASSROOT YOUTH FORUM (PGRYF) has been conceived on recognition of the fact that a good percentage of our youth would be leaders and parents have either derailed from positive living or are at the verge of doing so due to influences, such as:
PEER PRESSURE: Youths are mostly influenced and lured into doing what they aught not to do just because their peers tend to have a stronger influence on their counterparts.
MASS MEDIA: The effects of the mass media on the youths can almost be described as negative. The advent of magazine that practice junk journalism and ill-inspired texts/stories the publication and circulation of such write ups as making quick money glamorous lifestyle, sex, drug peddling gangasterism etc. only leave our youths in the world of imagination and fantasies, thereby allowing them the practice of such vices.
SOCIETY: Some of our societal beliefs, norms and values are archaic and in human in it exploits. Some of these cultures, which have been inculcated in the youth, are the causes of communal and trial classes as evidenced today, since it’s the weapon often used by the elderly to induce fights and cause disharmony.
FAMILY: The influence of family on the youths cannot be over emphasized. A hostile family tends to bring up hostile child. A broken home tends to bring up without have and parental care. These children will grow up to become hostile youths without love and affection for others.
CURIOSITY: Most of the youth gets into negative vices simply because they are curious and want to experiment. A twenty - three year old drug – addict confessed that he got into drugs because he wanted to feel the after effect.
INFERIORITY COMPLEX: When youth develop an inferiority complex among their peers either because of their family backgrounds and status or the way they see them selves as inferiors they tend to resort to taking intoxicants such as; Opium, alcohol drugs, all of the social vices that characterize the youth of our society, which gives them a temporary and false feelings self esteem and importance to stand their company.
Most of these youths would have remained on track if they had been properly checked, advised and given relevant information.
AIMS/OBJECTIVES
PGRYF is designed to expose direct and educate the youths, parents, guardians and the entire society on cause and consequences of indulgence in such negative vices with a view of correcting and setting some control for a healthier tomorrow.
AIMS AND OBJECTIVES OF THE ORGANISATION
(1) To set a forum where issues of dispute among the states of the federation, armed conflict, hunger & starving, prostitution, armed robbery, inter tribal wars, fraud, measly, abortion, unwanted pregnancy, lack of information will be discuss and solutions to them.
(2) To promote good governance in Pakistan.
(3) To protect and defend the social and academic right of youth in Pakistan who desires to go to school.
(4) To carry our research and publications on major issues of concern to the Pakistan’s youth.
(5) To co-operate and participate jointly with other humanitarian organizations in all the matters, and the problems concerning displaces persons anywhere in Pakistan.
(6) To provide a forum for discussion and debate for anybody interested in youth problems, and to encourage and carry out research and publications on such problems.
(7) To establish a link between the youth and local, state and federal government of Pakistan.
(8) To undertake and participate in humanitarian effort for the eradication and relief of all of those things that have been mentioned.
(9) To contribute in the enhancement of youth to the solutions of Pakistan’s problems and to provide operational and advisory services required for such purpose.
(10) To develop and identify an active network of volunteer workers with expertise and skills in all occupations and profession such as social workers, military personnel, paramilitary personnel, engineers, teachers, agriculturists, doctors, nurses, lawyers, drivers, architects, and paramedical personnel throughout the Islamic Republic of Pakistan for the service of Pakistan.
(11) To contribute our quarter toward creating certain level of awareness in the minds of our youth.
WORKING TOWARDS THE REALIZATION OF THE AIMS/OBJECTIVES OF THE GLOBAL GRASSROOT YOUTH FORUM
We therefore saw a dire need for some form of reconciliatory moves for the youth – the need to reconcile them to their somewhat lost positive lifestyle, for a meaningful and better living becomes paramount.
To correct some unfavorable norms and values of our society which have disillusioned, poisoned and distorted the minds of our youths hence, leading them to an unfulfilled and meaningless living. Their minds have to be re-programmed for a harmonious and wholesome living.
To write youth from different communities, tribes, countries and continents thereby eradicating fear, insecurity, pessimism, distrust, etc. Which have been the causes of meaningless clashes, quarrels, misunderstanding, accusations and counter accusations by one tribe and another, one country and another, leading to war.
To curb the number of youths that indulge in immoral acts, behaviors and habits such as; smoking, alcoholism, drug addiction, and sexual escapades such as homosexuality and lesbianism, casual sex, which exposes them to unwanted pregnancy, diseases, STDs, and the dreaded and incurable HIV virus leading the incurable AIDS.
To help youths discover their natural and God-given talents through “talent, hunts programs” and help them to polish it through training so that they can be positive and achieve their destinies.
CAMPAIGN OBJECTIVES
The summation of the above mentioned is to create awareness for the youth to bring about a considerable recall level among our youth. To have a good percentage of our forget audience responds to our campaign.
To generate and induce motivational spirits in our youths through programs, seminars, television on messages dealing on subjects and topics of relevant importance.
To engender favorable attitude from our target audience, exit the youth and further lure them to a prosperous gainful and productive living.
To support and assist the youth by providing solutions to their problems by way of information relevant to their situations to reunite the youth.
To activate good moral standards.
To give life-transforming messages to the less privileged youth members through the medias.
CAMPAIGN STRATEGY
We are employing the above-the-line and below-the-line media for this campaign.
ABOVE THE LINE
The campaign would utilize Radio, television, press and outdoor media. These media of communication will run intermittently. The Radio is recommended for its sharp cut across segments of the target audience, and if attributes of quickly impressing message. Television, press and out-door would enforce the message already by Radio.
TARGET AUDIENCE
The target audience cuts across adolescents to adults. However, the topics treated are of interest to all members of the society and families and this makes it a family organization. Since almost every one has been affected by one mistake or another as a youth this NGO is of immense importance to all members of society as a corrective measure.
TOPICS
The topics are chosen in line with the realities of societal ills as faced by the youth of contemporary times, such as; conflicts, drug, alcoholism robbery, sex, unwanted pregnancy, cultism, exam malpractices, prostitution, gender-discrimination, broken homes, living with AIDS, abortion, academic drop-out, peer pressure, early marriage, ethnic discriminations, eloping, succeed, orphanage child abuse, state of the nation etc.
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