 Mission/Vision
The core values of the campaign include:
LOVE - self-esteem and confidence in oneself, love for one’s partner based on mutual understanding and commitment.
RESPECT - for one’s elders, respect for oneself, respect for others.
DIGNITY - the pride...
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The core values of the campaign include:
LOVE - self-esteem and confidence in oneself, love for one’s partner based on mutual understanding and commitment.
RESPECT - for one’s elders, respect for oneself, respect for others.
DIGNITY - the pride in being who and what you are, never degrading oneself through irresponsible behaviour, protecting the dignity of those you love, and respecting the dignity of others.
RESPONSIBILITY - knowing that responsibility is a shared commodity and recognizing your share, behaving like you want the world to be a better place, and it is not somebody else’s responsibility.
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What does the organization do?
Launched in September 1999, loveLife seeks to substantially reduce the HIV infection rate among young South Africans – and to establish at the same time a new model for effective HIV prevention among young people.
loveLife’s approach integrates three key components:
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Launched in September 1999, loveLife seeks to substantially reduce the HIV infection rate among young South Africans – and to establish at the same time a new model for effective HIV prevention among young people.
loveLife’s approach integrates three key components:
-Innovative nationwide media campaigns of unprecedented scale and intensity, including youth-focused television and radio programming, weekly youth news sheets, billboards and taxis that promote sexual responsibility and link young people to counselling and clinical services.
-Service and support programmes, including a network of youth centres that provide HIV prevention services, and accessible adolescent health services in public clinics nationwide. loveLife also works with over 100 community-based organisations know as loveLife franchise-holders.
-Extensive monitoring and evaluation of the programme’s impact and results, with independent external oversight.
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Opportunities for Youth
loveLife has established a national network of “Y-Centres” – multi-purpose youth centres in the poorest parts of South Africa that provide sexual health education, clinical services, skills development, and recreational activities.
Y-Centres provide a positive, dynamic, and...
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loveLife has established a national network of “Y-Centres” – multi-purpose youth centres in the poorest parts of South Africa that provide sexual health education, clinical services, skills development, and recreational activities.
Y-Centres provide a positive, dynamic, and youth-oriented outlet for social development, and have become extremely popular among young people – each Y-Centre serves approximately 3,000 young people weekly and provides:
Sexual health education, counselling and care
Voluntary counselling and testing for HIV and other STI’s
A radio studio with live broadcasts, run in partnership with local radio stations
A computer training facility
Recreational activities, such as basketball and volleyball
Additional elements, developed in partnership with the local community
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